sunscreen
branding // marketing
2025
Repositioning Sun Protection for the Modern Consumer
SYAGI is a premium sunscreen brand designed for conscious, modern consumers who value skincare, protection, and aesthetic simplicity. x-aixs was responsible for full brand identity development, packaging design, and digital marketing strategy. Our goal was to reposition sunscreen from a seasonal product to a daily lifestyle essential.
The Challenge
Overcrowded skincare market
Generic packaging in the sunscreen category
Low emotional connection with target audience
Need for strong digital-first presence
The brand needed a modern, clean identity that builds trust and stands out both on shelves and online.
Repositioning Sun Protection for the Modern Consumer
SYAGI is a premium sunscreen brand designed for conscious, modern consumers who value skincare, protection, and aesthetic simplicity. x-aixs was responsible for full brand identity development, packaging design, and digital marketing strategy. Our goal was to reposition sunscreen from a seasonal product to a daily lifestyle essential.
The Challenge
Overcrowded skincare market
Generic packaging in the sunscreen category
Low emotional connection with target audience
Need for strong digital-first presence
The brand needed a modern, clean identity that builds trust and stands out both on shelves and online.
Repositioning Sun Protection for the Modern Consumer
SYAGI is a premium sunscreen brand designed for conscious, modern consumers who value skincare, protection, and aesthetic simplicity. x-aixs was responsible for full brand identity development, packaging design, and digital marketing strategy. Our goal was to reposition sunscreen from a seasonal product to a daily lifestyle essential.
The Challenge
Overcrowded skincare market
Generic packaging in the sunscreen category
Low emotional connection with target audience
Need for strong digital-first presence
The brand needed a modern, clean identity that builds trust and stands out both on shelves and online.
FAQ
Clear Answers. No Guesswork.
What kind of games does Pugsy Studios publish?
How can I submit my game?
What does your publishing support include?
Do you provide funding for indie games?
Do developers keep creative control?
FAQ
Clear Answers. No Guesswork.
What kind of games does Pugsy Studios publish?
How can I submit my game?
What does your publishing support include?
Do you provide funding for indie games?
Do developers keep creative control?
FAQ
Clear Answers. No Guesswork.
What kind of games does Pugsy Studios publish?
How can I submit my game?
What does your publishing support include?
Do you provide funding for indie games?
Do developers keep creative control?